A survey conducted by Skin Shop with 1,000 individuals experiencing cold sores indicated that 80% have cancelled dates in the past due to cold sore outbreaks, while 40% stated they would prefer to cancel a date rather than let their partner see their cold sore symptoms. Additionally, 30% reported that their cold sores have affected at least one Valentine’s Day.
LipQ Liquorice Balm offers a new option for lip care this Valentine’s.
A trial conducted by the Herpes Virus Association has confirmed that Liquorice Balm can reduce the frequency and intensity of cold sore outbreaks when used consistently. The herpes cold sore virus can be transmitted through close contact, affecting over 30 million people in the UK. Valentine's Day can pose challenges for those affected, as the virus is contagious only during visible outbreaks.
Marian Nicholson from the Herpes Viruses Association commented, "We were aware of the research on liquorice and were keen to conduct an in vivo trial. Often, results that appear promising in a lab setting do not perform as well in practice. However, the liquorice balm has demonstrated significant effectiveness, with participants showing a notable reduction in the severity and duration of their cold sore outbreaks. Based on this research, we are pleased to recommend this treatment to our members."
Liquorice Balm may serve as a supportive option for managing outbreaks. Unlike traditional treatments, its naturally derived ingredients enable users to apply the balm as needed, potentially helping to lessen the severity of cold sore outbreaks before they occur.
The LipQ Liquorice lip balm underwent thorough testing in a double-blind trial conducted by the Herpes Viruses Association with forty participants. It was found to reduce the severity and duration of outbreaks for over 73% of those tested, and 83% of participants experienced less severe outbreaks compared to their usual treatments.
During the trial, participants reported that their outbreaks lasted, on average, only half as long as they typically did. The key ingredient in liquorice, glycyrrhizic acid (GA), targets the genes involved in keeping the virus dormant by affecting the production of specific proteins that support infected cells.
Research published in the US Journal of Clinical Investigation has shown that liquorice can, in some cases, assist in reducing the cold sore virus that remains dormant between outbreaks.
Liquorice Balm can be applied to your lips as frequently as desired, and it may help reduce cold sore outbreaks while also providing a nourishing effect for your lips.
You can purchase your Liquorice Balm for £9.50 for 30g from www.lipq.co.uk.
